CASE GOES FROM BET IN THE FOLIA

Vai de Bet ran a strong offline campaign at Pernambuco Carnival, with several signage points, including inside the Recife airport. We had the idea of leveraging the Vai de Bet offline campaign through paid traffic, creating a geolocalized ad campaign , of reach and brand recognition, seven days before the beginning of the carnival, so that all the tourists who went to visit Pernambuco during the carnival had already seen the brand online at some point.

During Carnival, we ran a registration and remakerting campaign for these people, managing to reduce the cost per registration by 29% and increase the FTD by 11%.

And after Carnival, we launched the "Recover what you spent on Carnival" campaign, where we encourage all people who were impacted by the brand to make a deposit and try to recover what they spent on the revelry.